Just learned that the French marketing and communication team received an award (Golden Brand Content award in the B to B category) for its online Cloud Computing campaign 'les clés du Cloud'. It translates very well the nature of investments that IBM is doing in the digital area. Some of the key success factors: local content creation (co-construction with visible influencers of the French market), partnerships with major online newspapers and radios (i.e. La minute Cloud on Europe1), tight integration between these platforms and the IBM local website, well balanced paid-owned-earned strategy and investment over time with tuning of the campaign...congrats team (IBM France (@ConstanceBordes), Ogilvy, Mindshare and Lagardère publicité)! Check out the following video (in French) that highlights the key success factors and results of the campaign.