During the last few months, my colleague Henri Rimbaud and the digital team have been busy in federating IBM France employees who are active on the web. Most of them who were twitting or blogging didn't really have the chance to meet yet. The video here under is not just a good way to explain the benefits of Twitter to the corporate world but also acts as a change agent within our own organization. Such communication initiative suddenly brings more concrete elements on what it is and why people use it .
Some of the key benefits highlighted in the video: engagement with peers/customers/partners, rapid scan of market news, identification of new projects and contacts, learning about competition, etc.). Social Media/Networks adoption/success in the enterprise still much relies on change management investments such as the following one..